Recently I read a few net discussions where men were discussing what women like and want in men. The dissenting input of any actual women was, as usual, summarily ignored.
These discussions are rather common, and what always strikes me about them is that the real subject of the discussion is usually not what women in general want, but what kind of things are most likely to improve a man's chances with women.
These are not the same thing, of course. If 60% of women want the feature A and 50% of men have it, and 5% of women want the feature B but 0.01% of men have it, then the feature B is a lot more useful in attracting women than the feature A, but women still on average like the feature A a lot more often than the feature B.
What never ceases to amaze me is that the vast majority of the participants usually fail to see this difference.